Northleaf
Town Hall 2024
Branding, Event Design, Animation
Northleaf’s biennial, two-day company town hall event held in Toronto, Canada that hosts over 275 employees from across the globe.
I was tasked with developing the event branding and execution of event collateral. Building on Northleaf’s existing corporate branding, I introduced bolder elements, photos and colours to create event branding that was unique and fun but still familiar to the Northleaf image.
The collateral I produced for the event included animated video holding screens for main gala and conference rooms, a custom employee event app, name badges, posters, and wayfinding signage — all designed to elevate the attendee experience and ensure seamless navigation and engagement throughout the event.
I was also responsible for templating and overseeing the design for all speaker presentations to ensure they remained visually consistent throughout the event.
