LUS Brands Mother’s May Animation

Art Direction, Motion Design, Animation, Illustration

For the LUS 2022 Mother’s Day sale, the campaign was focused on emphasizing the importance of self-care and feeling beautiful for moms, while highlighting the simplicity of LUS curl products in achieving that. We found that content featuring our company’s founder and her story have always resonated well with our audience, and so we wanted to center the main advertisement on her and her new life as a mother. For this project, I took the lead in storyboarding, illustrating, and animating the commercial.